Daoud, deputy interior minister, honors Riyad Bank for sponsoring the Traffic Safety Conference that held under the patronage of Minister of Interior Prince Abdulaziz Bin Saud Bin Naif, during March 11 to 13 at the Ritz Carlton here. This conference aims to enhance the ethics of traffic safety, reduce the number of deaths and serious injuries, as well as raising the awareness and adherence to traffic regulations. Abdulmajeed Al-Mobarak, Riyad Bank's CEO, appreciated such honor confirming that this conference sponsorship comes from the importance of raising the awareness of traffic safety and complying with the traffic regulations. This conference concludes the way of using modern techniques for inspection processes, smart traffic management, and traffic analysis, besides the effect of the construction typical designing on traffic. In addition, the conference produces multiple awareness programs for traffic safety, international models and experiences that contribute in reducing traffic accidents. — SG