Marking its third consecutive year in Saudi Arabia, the Henry Ford Entrepreneurship Academy (HFEA) makes a welcome return to the Kingdom this month, with Riyadh's Princess Nourah Bint Abdulrahman University hosting the first workshop of the year, followed in quick succession by Effat University in Jeddah a week later. As a result of expanding its partnerships in the Kingdom to include Princess Nourah Bint Abdulrahman University last year, HFEA saw an approximate 30 percent increase over 2017 in the number of female students trained, with 32 per cent more of Ford funds spent to make the additional workshops possible. During The Entrepreneurship Journey program, Ford brought together the excellence of far-reaching, continent-crossing educational institutions, as the United States' Virginia Commonwealth University (VCU) and Ireland's Dublin City University (DCU) Business School both played a major part in shaping the first Henry Ford Entrepreneurship Academy workshop held in Riyadh last year. Jeddah's Effat University has enjoyed continued HFEA success since 2017, having launched the first-ever women-only The Entrepreneurship Journey workshop in Saudi Arabia. Then, 50 women — 60 percent of whom were business industry students at Effat University, with the other 40 percent comprised of aspiring businesswomen from Jeddah — gained a unique perspective into how to combine the theory of entrepreneurship with the application of entrepreneurship. These Henry Ford Entrepreneurship Academy workshops over the past two years have been offered to complement Saudi Arabia's Vision 2030, a government plan for economic and social reform that empowers women with the aim of increasing their numbers in the workforce. Among directives recently announced by the Kingdom include a historical decision to allow Saudi women to open their own business without the consent of a male guardian. "On the back of its most successful year in the region to date, training close to 300 entrepreneurs across six cities in three different countries, the Henry Ford Entrepreneurship Academy is continuing to have a positive influence among some of the Kingdom's brightest business minds," said Simonetta Verdi, director, government and community relations, Ford Middle East and Africa. "The workshops provide a high quality and interactive environment for aspiring businesspeople to experiment with their ideas in direct exchange with mentors and coaches, who offer invaluable experience," Verdi added. "Our workshop is designed to equip current and future entrepreneurs with a set of tools to develop their skills and acumen around entrepreneurship," said Jay Markiewicz, executive director of Entrepreneurship Programs at Virginia Commonwealth University (VCU) School of Business, and lead architect of HFEA. "The workshop is built around an innovative learning Meta framework titled ‘The Entrepreneurship Journey', from which participants emerge with increased personal capacity to be successful as entrepreneurs, as they learn how to connect with and deliver their unique value contribution," he explained. — SG
