MARANELLO, northern Italy – Ferrari S.p.A., a multinational sports car manufacturer, posted records results in 2012, its best ever trading period in the company's 66-year history. It was confirmed when the Ferrari Board of Directors met recently under the chairmanship of Luca di Montezemolo to examine the company's end-of-year results. Despite the fierce competition in super sport cars market, Ferrari kept its positive performance and achieved an increase by 4.5 percent compared to last year. Ferrari is rated the world's most powerful brand. And not simply in the opinion of millions of “Prancing Horse” enthusiasts all over the world or the clients that continue to buy the cars built at Maranello year after year, but according to the annual list compiled by leading brand valuation experts. Ferrari took the number one spot of the top five most powerful brands in 2013 ahead of gigantic and famous brands. The Maranello company cannot compete with the large multinational brands in terms of overall revenues. However, its brand rating takes into account other financial metrics, such as net margins, average revenue per customer, and advertising and marketing spend, as well as qualitative parameters, such as brand affection and loyalty. The 2012 results are in line with the company's geographical sales distribution plan which is divided into equal parts between America, Asia and Europe, including the Middle East. To further boost its presence on the various markets, Ferrari has reorganized its commercial network so that it now has four coordination centers: America, Europe and the Middle East, Greater China, Far East. — SG
