Applause is a free mobile app analytics product that analyzes more than 50 million app reviews across one million iOS and Android apps. It then synthesizes this data into a 0-100 Applause Score for each app and grades it across ten Applause Attributes. Such scores enable brands to improve mobile app quality, increase user satisfaction and measure how their app stacks up from version to version and against the competition. Such diagnostic data allows a company's marketing, business and technical leaders to make informed decisions about how to best improve user satisfaction and app quality. This helps them win more users, achieve greater repeat usage and earn stronger loyalty.