Following consumers' demands for a higher convergence, LG Electronics is working closely with global companies to increase its smart products platform within their home entertainment and smart home appliances business. LG Electronics believes that more smart convergent devices will shape and integrate the technology community in 2013. LG has invested significant amounts of time and money into R&D efforts centered around convergence. The company owns a large number of patents in various technologies related to convergence having the potential to capitalize on this position and move consumer lifestyles forward. The company has also made a conscious choice to avoid proprietary standards and has sought out partnerships with like-minded companies to push technological boundaries further. Taking a future-oriented approach, LG has decided to introduce a non-propriety strategy for its home entertainment accessories. In terms of the smart home segment, LG is a pioneer and is committed to the convergence concept with its SmartShare technology. Aside from being able to monitor and alter appliance operations remotely, users can also evaluate their house's overall energy consumption. Adjustments can then be made to individual appliances to use energy more efficiently. LG's latest home audio entertainment speakers, the ND8520, uses twin speakers and subwoofer to belt out rich, full sound audio proves itself to be a leader in the home speaker market. The stylish cubic device has garnered attention for more than its impressive audio performance and good looks. This portable speaker dock is known for its convergent flexible connectivity compatibility across Apple's AirPlay technology and Android music players. LG has also established a Smart TV Alliance partnership with Toshiba, TP Vision and subsequently added major contributors such as IBM, Obigo, Qualcomm and YuMe. By working together, these companies are ensuring that app developers can create apps that will successfully run on any supported Smart TV Alliance platform, thus benefiting both consumers and the industry. — SG
