Saudi-European Parliamentary Friendship Committee discusses cooperation during Strasbourg visit    Diriyah to host third IMFC Deputies meeting under Saudi chairmanship    15,135 decisions taken to penalize Saudis and expats for violations    Saudi stock market loses half a trillion riyals, with Aramco's losses amounting to SR340 billion Tariff turmoil rattles Gulf markets    KAU to host Digital Communication Conference in Jeddah from April 29 to May 1    TGA: Riyadh tops with 45% of 290 million orders delivered in 2024    Aja and Salma mountains draw nature lovers to Hail's rugged landscapes    US revokes all visas for South Sudanese nationals over deportation dispute    Death toll from Myanmar earthquake rises to 3,471    Macron to hold Gaza summit with Egypt and Jordan in Cairo    Benzema rescues Al Ittihad with stoppage-time equalizer in thrilling Jeddah Derby    Al Qadsiah and Al Ettifaq share spoils in tense Eastern Derby stalemate    Moussa Diaby praises Al Ittihad's resilience after Jeddah Derby draw "When you can't win, you take a point"    Saudi assistant referee Iman Al Madani joins AFC elite list for 2025    Riyadh Art Week launches with over 50 galleries showcasing global artistic dialogue    Turki Al-Sheikh announces five new Saudi film projects to be produced in Riyadh    Saudi Ministry of Education to showcase innovations at 2025 Geneva International Exhibition    Ed Sheeran weaves Persian music into new song, Azizam    Al-Jadaan: Crown Prince's directives confirm government's ability to bring back balance to real estate market    Veteran Bollywood actor Manoj Kumar dies at 87    Screen time in bed linked to insomnia, study finds    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Mobile advertising to rise as smartphones, tablets gain strong supporters
Published in The Saudi Gazette on 13 - 01 - 2013

NEW YORK – An advertising boom could play out on every smartphone screen in 2013. Internet firms moaned for years that users spent lots of time surfing the Web on their desktops, but marketing dollars weren't following from print and TV. Time and the growth of broadband have mostly closed the gap.
The surge in smartphone and tablet use is now providing similar fuel for mobile advertising. There's no iron rule, but what advertisers spend and how people consume media seem related over the longer run.
Five years ago, 29 percent of users' media time involved the Internet but their screens attracted only 8 percent of ad spending, according to Forrester Research. Now, 26 percent of time is devoted to internet browsing, and that brings a much closer 22 percent of ad dollars, as Mary Meeker of Kleiner Perkins noted recently. US Internet ad spending has ballooned to $30 billion, the Interactive Advertising Bureau reckons, up 76 percent since 2006.
Web advertising really took off after 2007, when for the first time half of US homes had broadband access, according to the Department of Commerce. Ads loaded faster, companies became more comfortable promoting themselves on the Web, and the development of better analytics meant improved customer targeting.
A new mismatch has emerged. Some 10 percent of media time was spent on mobile devices in 2011, yet they only attracted 1 percent of ad spending.
Closing that gap would result in nearly $15 billion in mobile ad revenue in the United States alone. That's a conservative estimate, as mobile gadgets continue to proliferate and draw more of users' attention.
This gap, too, should close. Half of US cellphone customers now have smartphones, and the number is growing rapidly. That means faster downloads and larger screens to view promotions – echoes of the shifts in desktop Web use five years ago. Analytics have improved for mobile ads, too.
Facebook only started gunning for smartphone and tablet ads earlier in 2012. By the end of the third quarter that business was running at $1 billion a year, with sales still increasing. Google expects to reap $8 billion this year worldwide from mobile ads, three times as much as last year. Smaller concerns like Pandora and Yelp are reporting similar trends. Expect much more of the same, coming to a smallish screen near you. — Reuters


Clic here to read the story from its source.