LG Electronics (LG), a global leader and technology innovator in home appliances, and United Yousef Mohamed Naghi Company Ltd., have launched its new washing machines equipped with the world first Inverter Direct Drive motor and 6 Motions technology. LG's new washing machines offer healthier and more eco-friendly performance with excellent washing results with larger capacity. The two washing machines – a front loader with13kg washing capacity and 8 kg drying capacity with true steam, and a top loader with 18 kg capacity, the largest capacity home using Top Loader, come in unique designs with innovative features catering directly to the needs of consumers in the Saudi market. LG, the world's leading brand in the washing machine sector, continues to offer consumers the latest in technology and design. “LG's washing machines boast outstanding performance, as proven by their high sales and excellent reviews in all around world,” said John Lee, President of LG Electronics in Saudi Arabia. “Now, we are focusing on offering added value to consumers' daily lives through energy and water saving washers that also protects consumer health. This has been achieved through our outstanding technologies, such as the 6 motions Direct Drive and steam technology. The high capacity washers not only reduce the washing cycles per week but also allow the house ladies to spend more time with their loved ones instead of spending on laundry”. We promise continue research and development of new technologies that will enhance and upgrade our customers' lifestyles” “The Direct Drive 6 motions Washing Machines brings home innovative concepts in the world of washing “No more Simple Washing” as the techniques or steps of hand washing resembling the 6 motions in the machine. The 6 motions in the machine are achieved only by Inverter Direct Drive. The combination of high speed processor for quality control, Inverter Direct Drive motor, new drum configuration and the new 6 washing motions results in 3rd generation wash- giving high washing performance, high energy efficiency and increased caring for various fabrics. This new Inverter Direct Drive 6 motions washing machines present consumers with the opportunity to add their own personal flair and stand by their expressive creativity,” Sanginn Lee, senior product manager for Home Appliances, added. – SG
