RAK Airways saw an impressive 2012 with a series of newsworthy stories which impacted passenger numbers for the airline. John Brayford, CEO of the airline company, said “looking back on 2012, it has been a year of significant development for RAK Airways. In June, we introduced RAK Premier – a business class cabin at an affordable fare. In October, we launched our Abu Dhabi route and immediately made history by being the first UAE national carrier to operate a domestic flight and this was immediately followed by our groundbreaking codeshare with fellow UAE carrier Etihad Airways. Altogether in 2012, we have carried in excess of 300,000 passengers across our network, a 47 percent increase from 2011.” Identifying the factors contributing to the success of the airline, Brayford added “there are a number of factors such as quality product and an affordable fare, but the most important feature of our brand is that we offer a high standard of personal service to all of our customers. Our business class, RAK Premier has received a very warm response from our customers where we offer personal service tied to a quality premium product at a very competitive price. The airline continues to play an increasing important role in the development and growth of Ras Al Khaimah.” “We fly the flag carrier of Ras Al Khaimah proudly around the region and we make it easy for people to access the Emirate for business or for leisure. We act as a shop window demonstrating the quality of the leisure facilities that are developing quickly in the Emirate, the ease of setting up and doing business here and the close proximity to the major centers of Dubai and Abu Dhabi.” — SG
