PointsPay, the innovative solution that enables members of Etihad Guest loyalty program to convert their miles into cash, has been a huge success. PointsPay is exclusive to Etihad Guest and gives members the ability to spend miles at more than 30 million outlets worldwide. Since the launch to more than 1.8 million Etihad Guest members worldwide, more than 163 million Etihad Guest Miles have been loaded onto PointsPay plastic and virtual cards worldwide. More than 23 million miles have been redeemed and used to purchase goods from over 1,000 merchants, in 450 cities, in 60 different countries. Peter Baumgartner, Etihad Airways' Chief Commercial Officer, said: “PointsPay is truly a ground-breaking innovation and solution and as expected the response from our members has been fantastic.” Etihad Guest members simply use the PointsPay iPhone app or visit the PointsPay website to arrange for Etihad Guest miles to be transferred into funds, and loaded directly to PointsPay prepaid card before using the card either in-store or online. For online shopping, members don't even need a physical card, as the system produces a Virtual PointsPay card for use directly on the web. The PointsPay application is safe to use as it incorporates robust security standards including automatic information encryption, password protection and notifications whenever miles are converted to credit. Since its launch, more than 7,000 Etihad Guest members around the world have registered to use PointsPay to convert their Etihad Guest Miles to cash. With an average value of $60 per transaction, the top 10 countries, accounting for over 80 per cent of total transactions, include the United Kingdom, India, Australia, US, Ireland, Philippines, Saudi Arabia, Egypt, Pakistan and the United Arab Emirates. – SG
