ACCOR Middle East, one of the leading hotel operators in the region and leader in the economy segment, launched its flagship brand ibis in Saudi Arabia with the recent opening of ibis Riyadh Olaya Street last Dec. 1, the first internationally branded 3-star economy hotel in the Kingdom. The launch of the ibis brand in Riyadh will set a new benchmark in the Kingdom for quality, internationally branded, economy hotel accommodation designed for budget-conscious travelers. It is expected to pave the way for a spread-out development of the brand throughout the country. Christophe Landais, Managing Director, Accor Middle East, said: “ibis has always been a pioneer in the region in the economy segment. We successfully introduced our first ibis hotel in Dubai in 2003 - the ibis World Trade Centre - and we have now grown our network to 11 ibis hotels in the region. With the launch of the new ibis Riyadh Olaya Street, we are continuing to break new ground in Riyadh's hospitality industry by offering the first economy lodging hotel with international standards.” Ibis Riyadh Olaya Street will bring a fresh modern approach to the economy hotel industry in the country's capital. ibis has earned a worldwide reputation for excellent services at very competitive prices. Business and leisure travelers can look forward to simple, straightforward service at the best market value. The hotel offers 176 well-designed and equipped standard rooms, including 16 spacious family twin bedrooms, four rooms for individuals with special needs and two non-smoking floors. With opening rates starting from SR450, ibis Riyadh Olaya Street offers consistent quality accommodation and features. WiFi is complementary and accessible throughout the hotel. Guests can enjoy the ibis all-you-can-eat buffet breakfast while the Open Pasta & Grill restaurant offers well-balanced meals for travellers on the go. Accor currently has 11 operational ibis hotels in the region with 2,673 rooms, and 5 additional hotels comprising of 1,110 rooms are currently committed for development in Manama (Bahrain), Fujairah (UAE), Jeddah (KSA), Al Khobar (KSA) and Yanbu (KSA). – SG
