Rasha Khouri JEDDAH — Online fashion entrepreneur Rasha Khouri recently shared her business experience and her professional journey to groups of college students in Jeddah and Riyadh. Princess Reema bint Bandar Al Saud attended the Jeddah talk at Dar Al Hekma College. Khouri recently launched DIA-style.com, an e-commerce site, which focuses on the Middle East market. She is a pioneer in the world of online fashion in English and Arabic and DIA-style.com, her most recent venture, is the first site for the region to sell on-trend and on-season luxury fashion from global brands in both languages. Rasha also addressed a group of invited students from the Arts & Skills Institute, Riyadh at Harvey Nichols, under the patronage of Princess Reema bint Bandar Al Saud. As founder of DIA-style.com, Rasha Khouri said “I was thrilled to be able to share my experiences as an entrepreneur with engaged young creative and business talent within the Kingdom." She added, “we're planning to work with more designers from Saudi Arabia and expand the selection of abayas we already have on the site." She is passionate about sharing her experiences as an entrepreneur in the fashion world with young women in the Middle East. She also recently spoke at the Qatar International Business Women's Forum. – SG