NEW Holland Agriculture is supporting the Sustainable Innovation Forum as gold sponsor and its participation in one of the event's three plenary panel sessions. Hosted by Climate Action, in partnership with UNEP, alongside the Doha 2012 Climate Change Conference (COP18), the Sustainable Innovation Forum will bring together over 500 senior figures from business, governments and NGOs on Dec. 6 to discuss how to mobilize public-private partnerships, the challenges of sustainable urbanization with an ever-increasing population, and the latest advances in technology and innovation. Gaurav Sood, Head of Crop Solutions at New Holland Fiat India, will take part as a panelist in the Third Plenary panel session Technology and Innovation: accelerating the green economy, which will focus on the latest breakthroughs in green technologies and innovations being developed by business and industry. He will bring to the discussion more than 20 years of experience in the agriculture industry, his ability to evaluate agricultural trends and assess appropriate farming technologies and equipment, and his expertise in biomass collection systems. “Climate change represents one of the greatest challenges of our age,” commented Franco Fusignani, New Holland Agriculture Brand Leader, “but it can also be seen as an opportunity to catalyze a transition to a low-carbon, resource efficient, sustainable agriculture.” New Holland's commitment to the environment has led to its pioneering Clean Energy Leader strategy, which was launched in 2006 to look for practical and accessible ways to reconcile the needs of the agricultural industry with increasingly urgent calls for action to protect the environment. This strategy has led to heavy investment in its own low emissions engine technology together with its sister, powertrain manufacturer FPT Industrial; as a result, New Holland today offers the widest range of Tier 4A compliant products in the industry with 33 tractors and 18 harvesters. It has also led to New Holland's involvement in the biomass industry in Europe, North America, Brazil and India, where it works with industry-leading biomass operations. New Holland Agriculture's participation in this important Forum is testament to its commitment to supporting local farming communities through a smooth transition to sustainable development while protecting natural resources for future generations. New Holland has been working in agricultural projects around the world to ease countries' transitions to sustainable mechanized farming, integrating innovation and good practices to provide efficient solutions that optimize the use of resources and increase productivity while cutting costs, fuel consumption and emissions. — SG
