WITH men being more conscious of their looks, it is important to make styling quick and easy. The introduction of Philips Styleshaver allows men in the region to enjoy their favorite styles with their desired tools all in one product. “Men, especially in the region, are becoming increasingly aware of the importance of facial hair styles. When it comes to style, it is now all in the small details”, said Caroline Rainsford, Marketing Director - Consumer Lifestyle, Philips Middle East, Turkey & Africa. “Philips is continually developing ways to help men achieve the perfect style which is why we develop innovative products such as the Philips Styleshaver to take care of all men's facial hair styling needs.” The Philips Styleshaver is an ideal tool allowing men to achieve extra fine detailing in hard to reach areas such as under the nose with the precision trimmer on a narrow neck for optimal visibility. Philips Styleshaver's double-headed design allows men to style with one end of the product and shave with the other. All it takes to switch between the two is to simply flip the product over. Its head features a best-in-class trimmer with 12 length settings delivering perfect styling of anything from stubble to a moustache, goatee or beard. Almost 50% of respondents style their beard at home. — SG
