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Automakers report sales increases despite storm
Published in The Saudi Gazette on 02 - 11 - 2012

DETROIT — Major automakers are reporting sales increases for October despite losing three days of sales to the punishing rain and wind from Superstorm Sandy.
Toyota said its sales rose almost 16 percent for the month, while Chrysler sales were up 10 percent. General Motors sales rose 5 percent, and Ford rose only slightly.
The results show that Americans continue to buy new cars and trucks at a strong pace. Chrysler predicted an annual sales rate of 14.7 million for the US industry in October, making it one of the year's strongest months.
Auto sales ran at an annual rate of 14.3 million through September.
Ford said Sandy probably cost the industry 20,000 to 25,000 sales for the month as buyers in the Northeast hunkered down for the storm at the end of the month.
Ford's US sales chief Ken Czubay said that in past storms, sales were postponed, and they typically recovered quickly after people's lives stabilized.
He also said there were a “significant number” of vehicles damaged by flood waters, and that could also boost sales in November. “Typically after the insurance companies come in, people use those proceeds to buy new vehicles, which they need to get back and forth to continue their lives,” he said.
Chrysler said it sold 126,000 cars and trucks for the month, led by the Ram pickup, which was up 20 percent, and the Dodge Caravan van, which saw sales rise 49 percent.
At Ford, sales increased only 0.4 percent to 168,000 cars and trucks. The company said F-Series pickup trucks, the most popular vehicle in the nation, had their best October in eight years.
At GM, sales rose to nearly 196,000 vehicles for the month, led by the Cruze and Sonic small cars. Cruze sales were up 34 percent, while Sonic sales rose 43 percent.
Toyota said its sales rose to 155,000 vehicles. It will release more data later in the day.
Industry analysts were expecting an annual sales rate in October of 14.7 million to 14.9 million, but that was before Sandy hit Monday.
The storm could cut sales by 1 percent to 3 percent, or about 20,000 vehicles, said Jeff Schuster, senior vice president of forecasting for LMC Automotive, an industry consulting firm. Schuster said any lost sales would likely shift to November, boosting totals for that month.
But Chrysler US sales chief Reid Bigland, who doubles as head of the Dodge brand, said in a statement that the company posted its 31st straight month of year-over-year sales growth even with the storm. Chrysler has revamped nearly all of its models in an effort to boost sales.
LMC predicts that all automakers sold about 1.1 million vehicles during October, up 11 percent from a year ago, as the industry continues its slow recovery from the Great Recession.
But Jefferies & Co. analyst Peter Nesvold told investors in a note that Sandy could cost the industry sales of 100,000 cars and trucks in October.
He still predicted an annual rate for the month of 14.7 million to 14.9 million, and he raised his full-year forecast to 14.4 million from 14.2 million based on the strong October. Nesvold also said the lost sales should return in November.
US sales have been recovering from a 30-year low of 10.4 million in 2009 when credit froze, unemployment leaped and few people were buying cars. But the numbers are still far short of the recent peak of around 17 million in 2005. Analysts predict the country could reach 15 million in sales next year, which they consider about normal.
Auto sales have been a bright spot in the US economy all year, staying relatively strong despite a mixture of good and bad economic news. — AP


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