According to Tomi Ahonen's blog, “Communities Dominate brands,” by January 2013 “mobile phone accounts will reach the same number as all human beings alive on the planet - the first technology ever to be so widely spread.” Out of more than 5.5 billion handsets, 4.4 billion will be camera phones and 1.2 billion will be smartphones. To put things in perspective, the global population uses 4.1 billion FM radios, 1.9 billion televisions and 1.4 billion personal computers. One other interesting fact to consider. According to Ahonen, the Android operating system is installed in 53 percent of all smartphones in use. “By the end of next year, there will be more Android-based devices in use, than the total installed base of any Microsoft Windows-based devices, desktops, laptops, tablets and smartphones — combined.”
