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Nespresso launches Crealto in Kingdom
Published in The Saudi Gazette on 24 - 09 - 2012


Renad Ghanem
Saudi Gazette
JEDDAH – Nespresso, one of the pioneers for the highest quality portioned premium coffee, launched recently “Crealto” – a long roast Limited Edition Grand Cru.
With Crealto, Nespresso continues to set precedents in coffee culture, bringing together the worlds of premium coffee and high gastronomy like never before.
The launch was attended by the president Saudi Chefs Association Yasser Jad and thegeneral manager of Nespresso Rafat Al Azzeh.
The name Crealto stems from the combination of “Creature” and “Alto”, in reference to alta cucina, which means high gastronomy.
The Crealto blend was developed using 100 percent washed Arabica coffees from South and Central America and Indonesia that can withstand long roasting without becoming over-roasted. The beans were simmered three times longer than the average Nespresso roasting times to extract aromas and flavors harmoniously and to the fullest.
Crealto comes sealed in a white capsule with brown streaks reminiscent of the way chefs decorate their creations. With an intensity of 8 on a scale from 1 to 10, Crealto has round, roasted notes that linger on the palate, revealing nutty aromas when enjoyed with milk.
Nespresso Green Coffee Specialist Alexis Rodriquez was inspired by Michelin-starred chef Mauro Colagreco's application of long-roasting techniques at low temperatures. Uniting the creative strengths of both areas of expertise, Crealto reveals roasted notes that are surprisingly round with a lingering finish, achieved by a long roasting method by Nespresso.
Colagreco is the first chef to be actively involved in the development of a Nespresso Limited Edition coffee.


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