The Ministry of Health has noted that tooth decay afflicts more than 90 percent of Saudi children. A new US campaign may provide parents with a means of using technology to fight this growing health issue. Through the website, www.2min2x.org, there are great resources parents can use to teach children how to maintain dental health. The site also provides entertaining videos to watch on mobile devices. Each video is two minutes long – the amount of time that children should brush their teeth twice daily. Many surveys have found that children don't brush long enough for good oral hygiene. The videos not only entertain during a boring activity, but they also enable young children who can't tell time to understand how long to brush their teeth.