Mohammad Al SaadiBinan Jewelry, known for offering only the finest quality jewelry, has launched a new collection of unique diamond jewelry, adding to its signature the most distinctive, attractive and elegant jewelries including a variety of rings inlaid with diamonds and precious stones such as rubies, emeralds and sapphires. Binan's business concept is to offer customers distinguished jewelry, each piece produced is one of a kind that you can't find anywhere. Binan's jewelry pieces are characterized by their unique design and high quality in terms of brightness and fire of the diamond, Binan diamonds also come with attested certificate of lifetime warranty. Mohammad Al Saadi, Chairman of the Board, said "we're not aiming to generate huge profits as much as educating customers on type of diamond, clarity, grade, brightness, fire and overall cut appearance. This is what they should consider when buying diamonds. Beside the explanation and full information about jewelry, customer has the right to take the piece of jewelry he wants to buy to a specialized third party (grader) for testing". He noted that the "market is full of diamonds, and there is a big difference between a piece of diamond and another, so the customer has the right to know the quality of the diamond piece of his choice". Binan showroom is located in Albasateen Centre on Tahlia Street, Jeddah. – SG
