The halal industry in the Middle East is estimated to be worth more than SR73 billion in 2008, according to recent industry reports. Sparking the interest of global players looking to strengthen their operations in this highly profitable market, Orange Fairs & Events will be hosting “Halal Expo 2008” on Nov. 24-26, 2008 at the Crowne Plaza Hotel in Dubai. The exhibition aims to provide a high impact platform to aid global players who are looking to leverage the high demand for Halal food products in the region, which have grown to comprise a significant part of the global Halal food market, expected to reach $500 billion by 2010. Amidthe growing demand for Halal food products in the region, Dubai has emerged as one of the first to leverage the booming prospects within the market after establishing a highly successful food processing industry, which rakes in more than AED11 billion per year. Furthermore, the emirate's food processing sector is expected to rise by 11 percent annually, owing to its growth as the world's third largest re-exporter, with 72 percent of its exports being shipped to Asia, Africa and Gulf countries. In an attempt to address the growing demand, the organizers of Halal Expo 2008 have expanded the event's venue to a total of 1,500 sq. m. in order to accommodate the 7,000 to 8,000 visitors who are expected to attend with aims of further strengthening the presence of “Halal” products within the catering, hospitality, food and beverage, health and pharmaceuticals industries. “The growth of the global Halal food industry is well exemplified by the expansion of the Halal food trade in the region, specifically in Dubai, which is being regarded as a global hub for Halal products,” said Raees Ahmed, director, Orange Fairs & Events. “Additionally, Dubai's open trade policies have encouraged the growth of the Halal food industry not only in the region, but as well as in western markets where the Muslim population has seen a significant growth. Our goal is to foster trade and facilitate a platform that promotes convenient access to genuine Halal goods, and therefore further the development of Halal trade.” In addition to the Halal food industry, related businesses such as Islamic finance, eco-tourism, and pharmaceuticals have mirrored the current uptrend of Halal food and personal care products trade. As such Halal Expo 2008 will also feature breakthrough findings, new technologies and improved processes with regard to these related businesses, which will be presented to visitors during the event. Furthermore, a round-table dialogue among leading industry players will also ensue during the Halal Forum, which will be held on the second day of the event. “The diversified Halal industry further intensifies its potency to grow in terms of revenues and scope, thereby opening up opportunities to more companies within the Halal industry to capitalize on. By offering extensive networking opportunities, in addition to interactive seminars, for the food service, hospitality, retail, logistics, import/export and packaging industries, we are seeking to impart a global perspective to the current market scenario. The presence of major players and experts in the Halal industry from across the globe testifies to the credibility and importance of this event, which we are hoping will introduce an internationally accepted standard for the Halal industry,” Ahmed said. Currently 20 global companies have confirmed their participation at Halal Expo 2008, from eight countries, with the organizer also expecting to welcome more than 80 international exhibitors from Australia, Argentina, Brazil, Brunei, Bosnia, Canada, China, Egypt, France, India, Indonesia, Iran, Jordan, Netherlands, Pakistan, The Philippines, Turkey, Thailand, Malaysia, Singapore, Saudi Arabia, UK and the UAE. __
