MODERN Electronics Company Ltd, a subsidiary of Al Faisaliah Group Holding Co., the exclusive distributor of Sony's products in Saudi Arabia, launched the new VAIO E Series 14P, a 14-inch notebook with stylish new 'wrap design' and long battery life. Ideal for stress-free everyday computing, the laptop is equipped with third generation Intel Core i5 and i7 CPU with AMD Radeon HD 7670M discrete GPU (VRAM: 1GB). The lightweight VAIO E14P stands out from the crowd with its soft and subtly reassuring 'wrap design.' Available in five refreshing colors including white, black, pink, silver or gun metallic, its design is accented by complementary color flourishes around the notebook's edge, touchpad and keyboard. The device also comes with a premium diamond-cut finish VAIO logo on the lid and a 'personalization kit' comprising matching mouse and keyboard skin. The battery life of up to 5.5 hours is enhanced by the discreet GPUs that automatically switch off to boost battery life when less graphic-intensive tasks are being performed. The efficient VAIO Display, energy-saving processors, and the on-board optical drive that shuts down to zero power consumption when on stand-by or sleep mode further stretch the battery's endurance capacity. Featuring the new 'Rapid Wake + Eco' energy-saving mode, VAIO goes into an ultra-low power deep sleep, keeping all your data safe for up to 10 days. Once the PC's lid is opened, the laptop is up and running in seconds, with the files exactly as they were left. Sony's XLOUD and Clear Phase technologies enhance volume levels without distortion for impressive-sounding movies and games. Alternatively, one can switch to Dolby Home Theatre V4 for rich, cinema-style audio. Video chats are now of upgraded quality with the built-in 'Exmor for PC' HD web camera. The feature has the capability to deliver sharper details, higher contrast and rich colors, even in low light conditions while other web cameras struggle with grainy, fuzzy images. – SG Equipped with Play Memories Home, the new software that allows users to import pictures and videos from any camera or camcorder, the notebook helps the user instantly relive old memories. The unique feature includes camera direct viewing, 3D playback, external HDD direct viewing and 3D short-movie creation. One can even transfer the files to DVD or Blu-ray Disc or upload them on to social networking sites such as Facebook and YouTube.