According to Adobe's Digital Index report, tablet devices will generate more web traffic than smartphones by early 2013. The report examines how global website traffic and engagement differ when the visitor is on a tablet, smartphone or personal computer (PC). The share of website visits from tablets grew approximately ten times faster than the rate for smartphones in the first two years after market introduction and grew more than 300 percent in the last year. Although consumers consider the tablet website experience to be nearly as engaging as that of PCs, they still use PCs to visit websites three times as frequently as tablets. The results indicate that tablets have become a channel very distinct from smartphones. While apps have proven a highly valuable and important component of a mobile strategy, companies would be well served to invest in optimizing mobile web pages for the growing and affluent tablet demographic. __
