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Nokia 808 PureView transforms mobile high-end imaging
Published in The Saudi Gazette on 13 - 05 - 2012

NOKIA launched in Saudi Arabia Saturday Nokia 808 PureView mobile phone, the first smartphone in the world with a 41 megapixel camera, which is set to revolutionize high-end imaging in the smartphone sector. The smartphone uses a new technology originating from satellite imaging called Pixel Oversampling and combines Carl Zeiss' exclusive optics and Nokia's advanced algorithms, which combined will offer an unprecedented high-end imaging experience in a smartphone.
Since its global launch in February, the Nokia 808 PureView has received multiple awards, including Best New Mobile Device at Mobile World Congress 2012, as well as an award for Best Imaging Innovation for 2012 from the Technical Image Press Association (TIPA).
The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels), this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable.
At full resolution, it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details.
The camera offers unprecedented performance in low-light shots, thanks to the pixel oversampling technology and amazing sensor that captures five times the amount of light.
With superior low-light performance and the ability to save in compact file sizes for sharing in social networks, email and MMS, the Nokia 808 PureView smartphone makes it possible for anyone to capture professional looking images in any condition, and view it on any device.
The new smartphone also introduces Nokia Rich Recording technology, which enables audio recording at CD-like levels of quality, previously only possible with advanced external microphones, and also features the exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.
Vesa Jutila, Head of Smartphones Product Marketing at Nokia, Finland, demonstrated PureView's revolutionary imaging features in Jeddah, said: "Nokia revolutionizes high-end smartphone imaging and sets a new industry standard with the Nokia 808 PureView. With this smartphone, you can capture the sharpest and most detailed pictures ever, and it is easier than ever to relive and share your experiences".
"But this is only the start: we're going to carry on developing the PureView technology for our future smartphones in ways that will again revolutionize the imaging experience." he added.
Mandar Bhide, General Manager, Nokia Middle KSA and Yemen said: "We are delighted to launch Nokia 808 PureView, an advanced smartphone full of advanced and exciting features, which is a testament to Nokia's commitment to delivering innovative mobile phone products for consumers across the globe, and to imaging enthusiasts in Saudi Arabia."


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