JAMJOOM Pharma, a leading pharmaceutical company in Saudi Arabia, highlighted the benefits of Comfy Cream - the safest, smoothest infants' diaper cream ever developed - at a media event held recently in Jeddah to discuss infants'& babies health and attended by a renowned pediatrician from King Abdulaziz University. Made with 15 percent zinc oxide, which is good for babies' skin because it moisturizes, protects and soothes, Comfy Cream is the ideal answer to the age old problem of nappy rash. Dr. Gamal Helaly General, Manager for Sales & Marketing, Jamjoom Pharma at Saudi Arabia, said: "Comfy is what every mother wants for her baby; a cream that has proven clinical efficacy and safety in the prevention and treatment of baby's diaper rash with excellent compliance. The cream has soothing, ant-inflammatory, antibacterial action, maintains optimum skin moisture and has a skin barrier protection effect. Furthermore, Comfy has no preservatives, no perfume and no colorant. Each Mother must apply Comfy for her baby with every diaper change" According to skin specialists, irritant diaper dermatitis is one of the most common dermatologic problems in infancy and occurs in 25 percent of infants during the first month and in 35 percent of infants younger than one year.1 Diaper dermatitis probably results from interaction of multiple factors such as increased wetness, elevated pH due to urine, fecal enzymes and microorganisms under the nappy. The goal in the management of a diaper rash is prevention through maintenance of skin integrity to prevent damage to the stratum corneum, using skin's barrier to keep the baby dry. Renowned pediatrician Dr. Mervat Qutub, who is a professor at King Abdulaziz University in Jeddah and member of the Canadian Board, said: "In a study evaluating the efficacy and safety of diaper rash cream containing zinc oxide in the management of infantile irritant diaper dermatitis (IIDD), parents were advised to apply the cream once daily after bathing for a period of two weeks, covering the baby's groin, lower stomach, upper thighs and buttocks.”
