Arabian Bulk Trade (ABT), a subsidiary of Xenel Group - one of the major Saudi Arabian business conglomerates - has formed a joint venture with Miebach Logistics Holding GmBH, a leading German company headquartered in Frankfurt and having presence in 16 countries across the world, offering services in supply chain and logistics. Miebach's proven experience spans across key market segments: automotive, beverage, chemical, high-tech, fashion, FMCG, mail order, pharmaceutical, retail, spare parts & 3PL. Miebach's presence in Saudi Arabia, and the Middle East, long predates the official setting up of operations. Miebach's global offices have not only provided cutting-edge supply chain solutions to globally recognized companies like BMW, Carrefour, Daimler, Deutsche Post, Eli Lilly, Lufthansa Cargo, Nestle, P&G, Pfizer, Unilever and Walmart but also to regional clients in Saudi Arabia, Dubai, and Bahrain. The signing ceremony and the launch of the joint venture, Saudi Miebach, was held recently at Park Hyatt Hotel. The event was presided over by Mohamed Ahmed Zainal Alireza, Chairman of the Xenel Group; and Dr. Joachim Miebach, Chairman of the Advisory Board, Miebach Logistics Holding. Alireza will be the chairman of Saudi Miebach. Saudi Miebach will focus on providing path breaking supply chain and logistics solutions, catering to the specific business and supply chain challenges, to organizations in the Kingdom of Saudi Arabia.
