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Splash marks 15th year of success in fashion retail
Saudi Gazette
Published in The Saudi Gazette on 23 - 03 - 2008

based fashion house, celebrates 15 years of fashion. Starting its operations with just one store in Sharjah on March 21,1993, today the retail fashion house has grown to 70 Splash stores and 54 brand stores across the GCC with an average store size of 18,000 square feet. Over the years Splash has developed a number of in-house designed brands, each created for a particular target audience and style. These include popular brands such as Ms, Zync, Nexus, Retro and brands like Scarlet and Maxim that cater to the fashion needs of plus-size women and men. Apart from its home-grown brands, Splash is also a franchisee for Lee Cooper (the European denim brand), Maui and Sons (the California based surf & lifestyle brand), Kappa (the Italian sportswear brand) and Zodiac (the business shirt & tie brand) across the Middle East. It is also the official distributor for Bossini in Kuwait, Bahrain and Saudi Arabia.
Overwhelmed by Splash's success, Raza Beig, CEO of Splash, said “fifteen years ago we knew this region's market had a void that needed to be filled. The combination of dedication, talent and hard work from everyone at Splash has proven that you can take a dream and turn it into a reality. We share this time and give special thanks to all of our valued customers and of course our partners, without whom this celebration would not have been possible. Splash has portrayed a true example of a successful brand and our evolution today into one of the region's most recognized fashion brands is evidence of this fact. We are confident of the promise that Splash brings to fashion lovers and assure our well wishers that there are many more milestones to come in the years ahead.”
Splash is well known for industry accolades, among them, “The Marketing Campaign of the Year” for the second consecutive year in the Retail ME Awards 2007, the 2005 Retail ME Award for “Business Excellence of the Year” and a place in the “Top 40 Arab Brands” list, a Middle East research conducted by Forbes Arabia in October 2006. __


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