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Sabic's polypropylene resin helps provide kid-friendly experience
Published in The Saudi Gazette on 14 - 04 - 2012

Saudi Basic Industries Corporation (Sabic) – the world's market leader in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers – unveiled its high-performance polypropylene resin that helps the Flux Junior provide a playful, kid-friendly experience.
In a statement Friday, it said the high-performance Sabic PP PHC series of impact block copolymers enables the Flux Junior to deliver strength and stiffness – commonly used in all sorts of child's play, outdoors as well as inside – together with light weight for easy carrying and flexibility for rapid folding/unfolding.
The Netherlands-based Flux Furniture B.V. has created a miniature version of its award-winning foldable and portable Flux Chair moulded from durable, colorful and lightweight polypropylene (PP) resin from Sabic in line with the adult model.
The Flux Chair, which has won the New Venture Award, the Philips Innovation Award and the Grand Designs Product of the Year Award, combines design excellence with environmental responsibility. Because the chair folds flat, it can be efficiently transported in bulk - helping to reduce carbon emissions and fuel consumption.
"This new product is another stage in our continuing close collaboration with Flux," said Paul Wanrooij, Technical Marketing Engineer, Sabic. "The new Flux Junior shows how much enjoyment can be produced from a unique design combined with the versatility and performance of our polypropylene technology. Sabic PP PHC series copolymers have enabled Flux to build on its success and reach an important new market segment."
Custom colorability of the Sabic resin allowed Flux Furniture to create three new, child-friendly shades - sky blue, rosy pink, and camouflage green. In addition to the three new colors, the Flux Junior is available in the three colors that match the original Flux Chair. Accessories include the Flux Wall Mount system for flat storage of up to eight Flux Juniors.
Douwe Jacobs, co-founder and lead designer for Flux Furniture, said "when we decided to extend the Flux Chair line to children, we again selected Sabic polypropylene. The Sabic material has performed beautifully in the adult-size Flux Chair. Plus, it offers important properties to create a memorable experience for children. The material's excellent strength to weight ratio enables the Flux Junior to withstand active use while allowing kids to move the chair easily. It also provides outstanding durability and resilience so the chair can be used outdoors. And the bright, appealing colors that SABIC helped us create are a magnet for youngsters."


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