Gigaset, the European leader in the digital enhanced cordless telecommunications (DECT) telephony market, launched Tuesday the Gigaset SL910 A, a new flagship model for the home and the first-of-its-kind to offer precision full touch operation in Saudi Arabia - following the success of Gigaset SL400 and Gigaset SL780 in the previous years. Gigaset has over 30 percent market share in the Kingdom. An elegant design (red dot design award winner 2011), high-quality, authentic materials, top-class functionality and innovative technology are the hallmark of this new product from Germany's quality brand. Special features of the Gigaset SL 910 A are the large, precision touch display with high-resolution presentation of contents, simple navigation and a high-volume loudspeaker for excellent acoustics. With its intuitive user interface and typical Gigaset iconography, the top-class phone stands out from products. The frame and charger cradle of polished real metal also give the Gigaset SL910 A an up market appearance customers expect from a premium model. Speaking at the event, Shahzad Ahmed, CEO of Gigaset Communications for MEA & India region, said “the SL910 A is the epitome of German cordless technology, and has been developed after passionate research on the consumer needs, integrated with experience in producing top quality cordless phones. Our users have always trusted in our phones for their supreme quality and the new addition promises to carry this forward.” Hasan Palandoeken, Vice President Sales (APAC region) of Gigaset Communications GmbH, said “we see a keen interest in the segment for high-class phones for the home, top technology, precision touch operation and special style. With the Gigaset SL910 A, we are underscoring our claim to be the innovation leader in our industry.”