Etihad Etisalat (Mobily) is the IT sponsor of the three-day Google Saudi Arabia Conference held at the Jeddah Chamber of Commerce and Industry headquarters that ends today (March 26). A number of software developers, information technology pioneers, business men, university professors and students IT major. Mobily's sponsorship is part of the company's initiative to promote and stimulate the innovative environment in different technical fields, and Google Arabia Conference acts as a fertile ground for creative technical developers in the Kingdom especially after the success of Google Arabia 2011. Humoud Al Ghobaini, Senior Vice President for Public Relations and Customer Experience at Mobily, said the company is keen to provide the right environment for creative youth for them to be able to partake with their ideas and inventions, as well as discuss it with the specialists in the technical field and consequently take it to another level. Mobily recently held Mobily Developers' Forum aimed at motivating developers to turn their ideas into unique applications that would enrich the overall mobile applications, he added. Google is launching its second conference in Saudi Arabia in collaboration with "Badir" program for technology incubation I order to create an interactive society for the IT pioneers and armatures, by showcasing and discussing Google's different technologies in YouTube and Chrome, in addition to Android. This year's conference was held with the presence of elite YouTubers from the Kingdom such as Fahad Al Bitery, Omar Hussien, and Malek Najer.