AWAL IT Services, the leading IT services provider, has participated as the platinum sponsor in the DataCenterDynamics Converged that was held on March 18, 2012, at the Four Seasons Hotel in Riyadh. Reaffirming its leadership in the field of data center services and its continuous thrive toward adopting latest technologies in the field, AWAL aimed, through participating in this event, to boost and support effective communication with various specialized parties as well as developing its pioneering group of services. DatacenterDynamics is a unique series of events tailored specifically to deliver valuable information and enhanced knowledge and networking opportunities to professionals that design, build and operate data centers. The event will present case studies and technical papers on how to optimize internal and external IT requirements from a facility, IT, and business perspective. AWAL showcased its specialized data center services. AWAL's new services include AWAL Education, AWAL Data Centers, Infrastructure as a Service (IaaS), Customer Relationship Management (CRM) and the Hosted Exchange service.