Lulu Hypermarket, a lifestyle shopping destination and the largest retail operator in the region, is geared up to welcome Eid. An exclusive promotion on mobile phones called "Mobile Mania" has been prepared by a team of young and vibrant Saudi nationals at LuLu. "This time, ‘Mobile Mania' is our baby. A lot of thought and time has gone into the development of this promo booklet with great bargains for our community. The look and feel of the booklet is very fresh and new," said Mishari Yami, who leads the gadgets and accessories section in LuLu Hypermarket. One of the major promotions running throughout Ramadan is the LuLu "Dream Drive" wherein customers have the chance to win 12 Nissan Patrol SUVs and gift vouchers worth of SR1 million ($266,631). This is in addition to up to 70 percent sale on garments, footwear, ladies bags, toys, household items and home furnishing. "This is a total household promo targeting everyone at home. I am excited about the mobile offers, which have been prepared by my young Saudi colleague Mishari Yami and his team, which has successfully brought the prices to incredibly low levels," said Bashar Nasser Al-Bisher, head of administration at LuLu Hypermarket, Saudi Arabia. — SG