PANDA retail company has been ranked as the 1st most influential Saudi brand and came in the 10th position of the most valuable brands in Saudi Arabia. The announcement was made during the MISK festival organized by WPP and Kantar Millward Brown at King Abdullah Economic City (KAEC) to announce the first BrandZ brand valuation ranking of Saudi Arabian brands conducted by WPP and global research specialists Kantar Millward Brown, in partnership with Prince Mohammad bin Salman College of Business and Entrepreneurship (MBSC). The two awards were received by Rayan Mohammed Fayez , the acting CEO of Panda who commented during the ceremony that Panda has had many years of retail experience creating a strong and influential image of its brand that is spread all over the Kingdom. He also confirmed that the main reason for the award for these awards is Panda›s customers, in addition to the efforts of the company›s employees. He noted that this achievement is the result of the continuous efforts by the company to deliver the best promotions and services to its customers. The BrandZ Top 20 Most Valuable Saudi Arabian Brands 2017 were selected based on the unique and objective BrandZ brand valuation methodology that combines extensive and ongoing consumer insights with rigorous financial analysis.
