PANASONIC Marketing Middle East and Africa (PMMAF) is showcasing its trademark high-efficiency solar solutions at Middle East Electricity (MEE) 2017, region's largest power exhibition, happening at Dubai International Convention Centre on Feb. 14-16, 2017. The main highlight at the Panasonic's solar solutions corner is the HIT solar module, which achieved the world record for highest efficiency of 25.6% in 2014. The Panasonic HIT is an ideal solution for power generation on a variety of application both for residences and commercial buildings. In addition to HIT N330/N325 Powerful model, the Japanese manufacturer is also showcasing HIT N245/N240 Slim and HIT Double models. Panasonic HIT 330 is one of the most efficient solar panels in the world, and offers more power generation per square meter than conventional solar panels. It uses a unique heterojunction cell structure composed of monocrystalline and amorphous silicon layers to maximize the efficiency of each solar cell. Unlike conventional cells, solar cells used in HIT convert a higher percentage of the sunlight into electrical energy, in other words, the conversion efficiency is higher. This allows HIT technology to consistently offer the most value to consumers, and this technology has changed how the solar industry views high-efficiency panels. Besides these features, Panasonic HIT® has a unique structure that allows it to have the lowest temperature coefficient (-0.29%), which aids them to maintain high performance even in hot temperatures, and allows the panels to produce more energy even in hot climate. Tatsuya Kumazawa, Sales Director – Panasonic Eco Solutions Middle East & Africa, said "solar energy is gaining substantial new interest and investment from governments in the region, and is poised to grow further. The technology is nearing a point where its costs have come down to compete with the traditional energy technologies, which offers opportunities in the sector for solution providers like us. Panasonic has been a forerunner in efficient solar solutions for over four decades, and we can bring value-growth to the sector with the experience gained from the successful projects such as Fujisawa Sustainable Town." Panasonic revolutionized the power industry with the introduction of HIT Solar cells. Since then the company has maintained its pioneering status through focus and steadfastness. Panasonic has manufactured N330 solar panels using state-of-the-art techniques to perform at high temperatures with minimal degradation on quality or efficiency. Panasonic's robust manufacturing process also provides installers and consumers additional value through a workmanship warranty of 10 years, and power output warranty of 25 years.