PANASONIC, a leading provider of integrated security and video surveillance solutions, introduced its next generation i-PRO Extreme technology platform at Intersec 2017, happening at the Dubai International Convention and Exhibition Centre (DICEC) on Jan. 22 -24. Panasonic Marketing Middle East and Africa (PMMAF) has launched the i-PRO Extreme in response to the fast growing demand for integrated video surveillance in the region, which has seen a tremendous growth for video security equipment in recent years. Industry studies indicate that the regional commercial security market is expected to be worth $10.2 billion by 2020, growing annually by 24 per cent from its $3.8 billion value in 2015. The i-PRO Extreme platform is available on Panasonic's new line-up of cameras, recorders and video management software (VMS) —providing a native end-to-end H.265 compression while also delivering demonstrable enhancements in image quality, system reliability, IP security and embedded intelligence. "Panasonic›s wide network camera line up and surveillance video management software are among the best in the world, and offer outstanding visibility and reliability features. With i-PRO Extreme, we aim to exceed customer expectations by providing a cutting edge technology that maximizes the effectiveness and efficiency of their video surveillance while offering value on investment. The latest system is perfect for use in harsh climate and is immune to any cyber threats with its Secure Communication Technology," said Yasuo Yamasaki – Director, System Solutions and Communications Division, PMMAF. Key technology enhancements delivered by i-PRO Extreme include extreme visibility, extreme compression, extreme reliability, and extreme data security. Advanced image stabilization steadies the camera to prevent blurred images and intelligent sensitivity enables the camera to automatically adjust gain and shutter speed to adapt to the brightness and object movement in a scene. High-performance face detection technology in the camera combined with new 144dB enhanced SD capabilities, automatically enables clear identification of a person's face, even in very dynamic scenes or heavily backlit conditions for optimal face recognition and evidence capture. Firefly night view enhancer technology transforms a standard 1/3-inch sensor camera into an effective low-light capable camera enabling it to produce a very high-quality color image—even in the most challenging lighting conditions. Now included on the new cameras, recorders, video management software, the latest H.265 standard provides an 80 percent enhancement in compression when compared to H.264 devices, delivering high picture quality with half the bandwidth requirements and reduced storage costs. New H.265 enabled cameras include H.264 compatibility modes enabling customers to migrate portions of their system to the new standard at their own pace. This allows users to maximize existing investments in H.264 products while reducing overall TCO and helping to future-proof their networks. HDD power control technology built into the new recorders intelligently and dynamically powers down HDD's without risking recording loss, while extending HDD life up to seven years (depending on environment and usage). Recorders can be connected in tandem to enable seamless recording redundancy for mission critical applications. Because every device with an IP address is potentially vulnerable to cyber threats, Panasonic has expanded its deployment of Secure Communication Technology across its new line of i-PRO Extreme H.265 cameras, recorders and video management software. Suite specifically protects against spoofing (false data), video tampering or altering (changing images), and snooping of protected surveillance communications (stealing passwords). These protection technologies include video data encryption, IP communication encryption and Symantec's Key based verification certificates, now currently available in most Panasonic H.264 based cameras, will be extended to the complete line of iPRO Extreme H.265 based hardware and software products providing the most extreme end-to-end IP security available in an IP video surveillance platform.
