SFDA warns against using Country Butcher Boy Beef Pepperoni due to Listeria contamination    Saudi funding to establish 2 hospitals in Tunisia    Over 16 million people visit Riyadh Season in 3 months    Crown Prince calls Lebanese President Aoun; invite him to visit Saudi Arabia    Al-Ahli defeats Al-Shabab 3-2 in Saudi Pro League thriller    Mel Gibson says his home burned down in LA fires    Violent protests in China after student falls to his death    Viral plea on social media saves Chinese actor from Myanmar's scam centers    Donald Trump spared jail and fine in New York hush money sentencing    Karim Benzema reconnects with Real Madrid roots during visit to their base in Jeddah    Real Madrid sets up Spanish Super Cup final clash with Barcelona in Saudi Arabia    Al Nassr stages comeback to defeat Al-Okhdood 3-1 in Saudi Pro League match    Al-Jasser inaugurates phased operation of Terminal 1 at Riyadh airport    SFDA warns of potential risks associated with high doses of Ginseng    GASTAT: Industrial Production Index rises by 3.4% in November 2024    Minimum 30-day validity of Iqama is required to issue final exit visa    Al-Qaryan Group begins 125,000 m2 decommissioning project for Ibn Rushd in Yanbu    Oscar nominations postponed because of LA fires    Islamic Arts Biennale 2025 to witness first-ever display of full kiswah of Kaaba outside Makkah city    Demi Moore continues comeback with Golden Globe win    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



BlackBerry, TCL enter into brand licensing agreement
Published in The Saudi Gazette on 20 - 12 - 2016

[caption id="attachment_107063" align="alignleft" width="240"] Ralph Pini
[/caption]
BLACKBERRY Limited and TCL Communication Technology Holdings Limited announced that they have entered into a long-term licensing agreement, providing acceleration to BlackBerry's transition into a security software and services company. Under the terms of the agreement, BlackBerry will license its security software and service suite, as well as related brand assets to TCL Communication who will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices. BlackBerry will continue to control and develop its security and software solutions, serve its customers and maintain trusted BlackBerry security software, while TCL Communication will manage all sales and distribution and serve as a global distributor of new BlackBerry-branded mobile devices along with dedicated sales teams.
As BlackBerry recently announced, it is transitioning its handheld devices strategy to focus on continued software innovation – ultimately providing the most secure and comprehensive software for devices around the world, while working with third parties to develop hardware and distribute and market the BlackBerry handset brand. The agreement with TCL Communication is BlackBerry's first global licensing agreement and expands on its existing relationship, which led to the introduction of the DTEK50 and DTEK60 handsets on Android which deliver the standard of security that customers and partners trust.
"At TCL Communication, we are committed to creating the best portfolio solutions, while ensuring the quality support to consumers and enterprise users who trust the integrity of the BlackBerry device and the brand's security leadership, coupled with the Android platform," said Nicolas Zibell, CEO of TCL Communication. "Together with BlackBerry's smartphone software platform, this partnership will strengthen our position in the global mobile market."
The relationship between TCL Communication and BlackBerry builds upon their respective leadership positions in mobile communications, as well as existing work together on the DTEK50 and DTEK60 handsets. By working with TCL Communication, the fourth largest handset manufacturer in North America and top-10 globally according to IDC[i], BlackBerry is ensuring its branded devices will be available around the world.
"This agreement with TCL Communication represents a key step in our strategy to focus on putting the ‘smart in the phone' by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with," said Ralph Pini, Chief Operating Officer and General Manager of Mobility Solutions at BlackBerry. "TCL Communication is the natural choice to license BlackBerry's software and brand on a global scale. We successfully partnered with them on the DTEK series of secure smartphones and we've been impressed with their excellence in hardware design, development and manufacturing. With our unparalleled expertise in mobile security and software and TCL Communication's vast global reach and consumer access, we are confident that BlackBerry-branded products developed and distributed by TCL Communication will address the needs of BlackBerry users and expand the availability of BlackBerry Secure products throughout the world." TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries: India, Sri Lanka, Nepal, Bangladesh and Indonesia.


Clic here to read the story from its source.