JEDDAH — wNahdi, Saudi Arabia's leading retail pharmacy chain, recently began its transition to future. The first step towards the transition was witnessed at Jeddah's Red Sea Mall, which hosts Nahdi›s future pharmacy, a concept where advanced technologies, luxury supplies, and excellent lighting are integrated to create serenity for customers. Nahdi announced that it plans to introduce the concept in all its outlets in the Kingdom. The Nahdi pharmacy at the mall won the best retailer design award from the International Council of Shopping Centres (ICSC) and Middle East Council of Shopping Centres (MECSC). These awards recognize achievements and excellence in retail, marketing, net operational income, and design and development of shopping centers. Commenting on the new approach, Nahdi CEO Engineer Yasser Joharji said "we are proud of winning this award. This achievement will motivate us to accelerate transition to future, which is what we actually seek in order to meet customer needs based on a modern concept that makes use of up-to-date technologies. Today, we are not only present on main roads, but also at malls and shopping centers that attract many families. We want to make these families happy by introducing new methods that facilitate and enrich their shopping experience." Joharji added that the factor which makes the pharmacy unique is the interactive technology through schematic diagram, which is the most advanced and first of a kind in the Middle East. "We have worked with a German company to create a very easy user interface. Customers can browse products, find information, play video files, learn, and buy their favorite items," he said. The new pharmacy at the Red Sea Mall was built to create an integrated internal tour experience appealing to all senses, whether in terms of the general design, technology, material, or shelves. The pharmacy includes a touchscreen with planogram software to display shelves, product information, skin analyses, and test stripes. And for the first time, the new design breaks the barrier with the pharmacist and features innovative points of sale. The new design separates the pharmacy from the beauty shop, with digital shelves. The Derma store will take the new different dimensions. Digital technology is the pivot of the new pharmacy. Eager to exploit state-of-art technologies, Nahdi made sure that all complements of the new pharmacy are technological, including infographics and customer welcome notes. The new technologies also represent a key advertising platform to promote products. As the exclusive owner of a franchise of Derma, a leading provider of natural skin care products, Nahdi Medical Company established at the pharmacy the first Derma center in Saudi Arabia, in cooperation with L›Oréal. The center is equipped with advanced skin testing, and analysis technologies. Also, the pharmacy has launched its own line of products.
