SINCE Uber's launch in Saudi Arabia, Uber has done millions of trips through the platform, providing a safe, affordable ride to riders across the city and is the leading transport app in the region. In this last month alone, we also have over 2,000 Saudi drivers using the Uber technology for additional economic opportunity and that number is only growing. To celebrate the start of the school year, Uber will be lowering rates on UberX in Saudi Arabia by 20% from Sept. 18, 2016. This means that Uber will not only be more affordable for riders at only a minimum fare for SR8, but driver-partners should also earn more through increased demand. Zeid Hreish, Uber Saudi GM, said "we are excited about our growth across the country and we are committed to making Uber the most affordable and convenient option to move around. On the driver side, we are confident that increased demand will also mean higher earnings." "After years of experience, we have learnt that price cuts boost demand so more people are requesting more rides with Uber, meaning drivers will spend more time with riders in the backseat and less time sitting idly waiting for a request. We reduced fares in cities around the world and saw that these cuts had resulted in an improvement in the volume of rides requested on the Uber platform." Moreover, he said "everyday, thousands of Saudis use Uber to get across the city. We're committed to making Uber the most affordable, safer and reliable option to move around and our experience shows us we can make that happen while making Uber the best possible platform for driver-partners to earn a living."