LG Electronics, one of the world's leading innovators of digital technologies, impressed visitors at IFA 2016, held recently in Berlin, Germany, with its innovative range of products, consolidating its position as a thought leader in the field of consumer electronics and home appliances, Kevin Cha, President, LG Electronics, Middle East & Africa, said. At the world's leading trade show for consumer electronics and home appliances, LG showed its commitment to creating products that stand the test of time without falling victim to the industry trends amid the boom of Internet of Things (IoT) and is impending effects. This year's focus was not merely on product utility as products have begun to take on aesthetic elements that serve little in terms of function but lend devices an aura of class and stylish sophistication. Therefore, lifestyle benefits and social status are seen to be key drivers as more consumers use forward-thinking technology to denote their lifestyles. LG showed technology enthusiasts, who converged in Berlin, that it is on top of its game and has kept up with the evolution of actual consumer trends such as IoT and Big Data. Aware that technology has progressed to the point where innovation is no longer about creating a better life, LG displayed that it is the desire to create a better lifestyle for consumers that determines the most exciting new products. Through its products, LG highlighted that connected and stylish devices are no longer about simplifying daily chores, but helping people live more fulfilling lives in today's ultra-connected world. The Internet of Things is already opening up newer business opportunities and enabling the industry players to prepare for the next wave of innovation - an entirely new way of interacting with the world. Simply put, IoT is the transformation of any physical object into a digital data product. Once a sensor is attached to it, a physical object starts functioning like any other digital product – it emits data about its usage, location and condition; it can be tracked, controlled, personalized and upgraded remotely; and, when coupled with all the progress in Big Data and artificial intelligence, it can become intelligent, predictive, collaborative and in some cases autonomous. LG knows that all this will together create greater value and unprecedented economic opportunity and that in an IoT world, people will connect to the Internet in innumerable ways. — SG
