Marsteller, a leading public relations agency in the Middle East and North Africa, has been awarded the In2 SABRE EMEA Award for Thought Leadership in PR for its work on the Seventh Annual ASDA'A Burson-Marsteller Arab Youth Survey 2015. The agency was recognized at an awards ceremony in Berlin recently. The SABRE Awards by The Holmes Report are the world's biggest PR industry accolades. The In2 SABREs recognize excellence in various categories of innovation and insight—with an emphasis on content creation—as well as PR agency management and marketing. "Our thought leadership platform, the Arab Youth Survey, has been recognized as a pioneering initiative for the PR industry across Europe, the Middle East, and Africa" said Sunil John, founder and CEO of ASDA'A Burson-Marsteller. "The survey has earned a reputation as a unique piece of work that adds a new dimension to the dialogue in and about the Middle East, providing a valuable insight for policymakers, businesses and civil society. It is rewarding to see our hard work and investment in this major initiative recognized at the highest level by our peers in the PR industry." ASDA'A Burson-Marsteller also received a Certificate of Excellence in the Social Media – Collective category for its Warriors in Pink campaign for Ford Middle East. Warriors in Pink aims to support and maintain a long-term breast cancer awareness and early detection program across the Middle East. The October 2015 campaign saw breast cancer survivors from the region becoming Models of Courage by taking part in an event to showcase the fundraising 2015 Warriors in Pink apparel and accessories range, inspiring other patients in their battles, and encouraging the region's women to get regular check-ups.
