Saudi Arabia arrests 19,696 illegals in a week    Turki Al-Sheikh crowned "Most Influential Personality in the Last Decade" at MENA Effie Awards 2024    Move to ban on establishing zoos in residential neighborhoods    SFDA move to impose travel ban on workers of food outlets in the event of food poisoning    GACA: 1029 complaints recorded against airlines, with least complaints in Riyadh and Buraidah airports during October    CMA plans to allow former expatriates in Saudi and other Gulf states to invest in TASI    11 killed, 23 injured in Israeli airstrike on Beirut    Trump picks billionaire Scott Bessent for Treasury Secretary    WHO: Mpox remains an international public health emergency    2 Pakistanis arrested for promoting methamphetamine    Moody's upgrades Saudi Arabia's credit rating to Aa3 with stable outlook    Al Okhdood halts Al Shabab's winning streak with a 1-1 draw in Saudi Pro League    Mahrez leads Al Ahli to victory over Al Fayha in Saudi Pro League    Al Qadsiah hands Al Nassr their first defeat in the Saudi Pro League    Saudi musical marvels takes center stage in Tokyo's iconic opera hall    Saudi Arabia and Japan to collaborate on training Saudi students in Manga comics Saudi Minister of Culture discusses cultural collaboration during Tokyo visit    Al Khaleej qualifies for Asian Men's Club League Handball Championship final    Katy Perry v Katie Perry: Singer wins right to use name in Australia    Sitting too much linked to heart disease –– even if you work out    Denmark's Victoria Kjær Theilvig wins Miss Universe 2024    Order vs. Morality: Lessons from New York's 1977 Blackout    India puts blockbuster Pakistani film on hold    The Vikings and the Islamic world    Filipino pilgrim's incredible evolution from an enemy of Islam to its staunch advocate    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Omnichannel solutions to fuel retail growth in region
Published in The Saudi Gazette on 01 - 06 - 2016

The way we understood retail is changing rapidly, according to experts, over 80% customers in the region indulge in digital activity before or after their purchase and browse product information on various channels including the social media before making a buying decision. Trends like online shopping, shop and ship, click and pick will continue to offer SMEs a huge opportunity in the regional retail sector in the coming years.
A roundtable on ‘Omnichannel – How Ready Are We' discussed the opportunities and challenges faced in the region for the growth of omnichannel retail, and brought together the executive leadership of leading retail solution providers including Co-founder & CEO of Business DNA Tarek El Goweiny, Managing Director of RedBox Digital David Fuller, Channel Sales Manager of NCR Manoj Mishra and was moderated by the Director of Retail Pro, Rammohan Nair.
"In omnichannel retail, the customer's journey is persistent across all the systems, be it on the web, mobile or instore. It allows the consumer to buy, collect and pay at their convenience, as well as allows the retailer to recognize the customer' buying habits and preferences. For many in the region, e-commerce is a new thing, there is huge chance for existing store networks and new entrants to reach the right customer using new trends like ‘click and collect'. Retailers in the region are poised to benefit from omnichannel solutions, but they need to integrate both online and instore systems to ensure the smooth flow of both data and products, which is critical for a successful and sustainable omnichannel environment," said David Fuller of RedBox Digital.
David further added that there is a huge advantage for already existing network stores, as they can offer click and collect at their local location as per customer choice, however, solutions will evolve in coming years and SMEs will rise to fill the service gap offering better solutions to strengthen the last mile logistics.
Commenting on the concept of anytime anywhere retail Manoj Mishra from NCR, said, "The various surveys have found that 84% of customers go online before, during or after a purchase, and there is a 40% more sales
conversion chance if a customer checks a product online before purchasing. Another interesting fact is that that 75% of consumers rely on information provided by other users on social media, this also influences their buying decision and brand loyalties."
He added that the retailers in the region are struggling to provide the kind of omnichannel experience today's consumer demands, as most of them operate on old hardware and software system. Instore technologies like self-scanning and kiosks will see growth in the region. NCR has wide Portfolio of solutions that allows you users to shop, self-scan, pay and collect from selected locations. "To serve the demanding consumer better retailers in the region should look at IT as a capital, rather than additional costs for their business," Mishra said.
Bringing in the cultural aspect, Tarek El Goweinyof Business DNA, said, "Dominance by online shopping is not yet possible in the region. Consumers continue to rely on bricks and motor stores for purchasing rather than online, especially grocery items. However, social media is influencing the decision making process in a big way. The retailers should understand that customer experiences are at the center of an omnichannel retail system. The regional retail brands have been traditionally focusing on business physical infrastructure rather than on Information Technology and business intelligence. But the key is to analyze, understand consumer behavior, and to adapt accordingly."


Clic here to read the story from its source.