HTC, a pioneer in innovative smart technologies, has announced that HTC 10, its innovative new flagship, is now available in stores. Customers can now purchase the much-awaited smartphone at all leading mobile retailers in the KSA at a retail price of SR2,399. The perfectly designed smartphone, with ground-breaking software and hardware innovation, comes in three stunning color combinations: Carbon Grey, Glacier Silver and Topaz Gold. The flagship device features the world's first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, a superior Hi-Res audio experience, the latest Qualcomm Snapdragon 820 processor with enhanced 4G LTE, among other world class enhancements. Neeraj Seth, Head of Marketing, HTC MEA, said "our award-winning flagship smartphone brings brilliance to life with unparalleled performance and personalized and superior audio and camera experiences. With exceptional attention to detail and the offering of unprecedented control, HTC 10 empowers customers to truly make the device their own. We are making the deal even more irresistible through the HTC Protect 10 programme, an Uber partnership for free ride credits, as well as unmatched in-box additions." The HTC 10 comes with Hi-Res audio certified earphones in-box for the best audio experience right from the get-go, and also the latest quick charge 3.0 Rapid Charger, which charges the battery up to 50 per cent in just 30 minutes. To further streamline the experience, the HTC 10 also offers an all-new Ice View case as an accessory, with a semi-transparent and highly versatile single front-cover case. HTC has also introduced the HTC Protect 10 programme where customers get a free screen replacement for up to 6 months from the date of purchase in GCC and Egypt. The company has also partnered with Uber to provide HTC consumers with their first two Uber rides, up to SR40 each, free.