Saudi Ministry of Education to showcase innovations at 2025 Geneva International Exhibition    7,523 violators of residency, labor, and border security laws deported in a week    Video contradicts Israeli army account of deadly March 23 strike on Gaza paramedics    Saudi Arabia spends over $241 million to implement de-mining projects in 3 countries    Italy's Meloni government approves controversial security decree expanding police protections and penalties    Egypt submits new Gaza ceasefire and prisoner exchange proposal: Report    'Everything is possible' — Ronaldo focused on titles, not 1,000-goal milestone after Riyadh Derby win    Saudi, US military leaders discuss enhanced defense cooperation in Riyadh    King Salman Global Academy for Arabic Language launches program with Indiana University    Ronaldo brace powers Al Nassr past Al Hilal in Riyadh derby thriller    Ed Sheeran weaves Persian music into new song, Azizam    Al-Jadaan: Crown Prince's directives confirm government's ability to bring back balance to real estate market    Veteran Bollywood actor Manoj Kumar dies at 87    Foreign investors are allowed to engage in real estate business outside Makkah and Madinah Commercial speculation should not be the purpose of real estate transaction    Aubameyang fires Al Qadsiah into King's Cup final with stoppage-time winner over Al Raed    Musk's X is suing India, as Tesla and Starlink plan entry    Tesla sales plunge after backlash against Elon Musk    Danilo Pereira fires Al Ittihad into King's Cup final with dramatic stoppage-time double    Screen time in bed linked to insomnia, study finds    Mexico bans junk food in schools to fight childhood obesity epidemic    Sweet sales surge ahead of Eid as Saudi chocolate imports top 123 million kg in 2024    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    King Salman prays for peace and stability for Palestinians in Ramadan message King reaffirms Saudi Arabia's commitment to serving the Two Holy Mosques and pilgrims    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Panda concludes its biggest promo drive
Published in The Saudi Gazette on 03 - 05 - 2016

PANDA Retail, the leading Saudi retail company in the region that offers a diverse range of high quality products that meet all the needs of the family all under one roof and at competitive prices, has developed an innovative way to communicate with its customers. It came in conclusion of its "Golden Number" campaign, Panda's biggest promotional campaign for the year, and as part of its strategy to promote the principles of transparency with its customers. The company sent invitations to all of the campaign participants to receive live updates on the draw on the last car, from a total of 28 cars given to the winners. This live feed was through its official Facebook page, using the "Facebook Live" technology, becoming the first retail company in the Kingdom to use such modern technology in its commercial operations.
Thousands of the "Golden Number" participants interacted with this innovative initiative from Panda Retail and were able to follow the last draw, which was held over a Corvette at Al Azizia Mall in Al Muruj, Riyadh. The draw was held under the supervision of Chamber of Commerce and Industry officials, and was attended by a delegate from Panda Retail and social influencer Feras Bugnah, presenter of "Lesh La" (Why Not?) program on MBC channel, and one of the key influencers on the social network SNAPCHAT.
This last draw concluded Panda Retail's largest promotional campaign for the year, which ran for 28 days and included a total of 28 prizes from leading car brands, such as Tahoe, Acadia, Impala, and Corvette – all of which are 2016 models, with an average of a car per day.
Eng. Ahmed Omar Munshi, Chief Marketing Officer& Development at Panda Retail Company, said: "We constantly strive to apply innovative concepts in delivering our services. We are pleased to be the first company in the Kingdom of Saudi Arabia to use the ‘Facebook Live' technology to communicate with our customers while embedding the principles of transparency, which we have adopted as a key approach and pillar towards enhancing our sustainable leadership of the retail sector in the Kingdom, on both regional and international fronts".
Panda Retail has adopted innovative concepts in the "Golden Number" campaign, such as availability for everybody. It was open for participation by everybody for a chance to win cars on a daily basis. While an actual purchase was not necessary, users were able to participate by simply visiting any Panda Retail outlet (HyperPanda, Panda, and Pandati).
The "Golden Number" campaign also enhanced the culture of smart customer services, where participation was only possible electronically, through the website or special application. The participants' presence during the draw was not required, and winners' announcements were made through social media platforms, and concluded with the final draw on Facebook's live broadcast for the first time in the Kingdom.


Clic here to read the story from its source.