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LG rolls out G5, world's first modular phone
Published in The Saudi Gazette on 25 - 04 - 2016

To continue enhancing its presence in the Saudi smartphone market and pursue its goal to launch innovative communications devices for savvy consumers, LG Electronics, a global pioneer manufacturer of advanced electronics, has taken the wraps off and launched its long-anticipated smartphone and the world's first modular phone LG G5.
The G5 comes with stylish and powerful features such as quick charge, up to four times faster than the standard charging and more efficient than the previous generation and with a slide-out battery. Other features include a QualcommSnapdragon 820 processor that is more power-efficient when compared with the technology of the previous generation.
The new LG flagship has an innovative design and a versatile application, called LG Friends, which enables users to connect with myriad accessories with minimal fuss. For example, a user can insert LG CAM Plus into the device and turn G5 into a highly-advanced camera capable of capturing 360 degree panoramic images and videos for the entire surrounding scene. It is the first camera of its kind that works in conjunction with Google Street View and supports virtual reality applications.
LG 360VR is another accessory that can be paired with and seamlessly controlled by the LG G5, allowing savvy consumers to enjoy viewing videos in virtual reality mode. It simulates a TV viewed from two meters away. This accessory comes with two high-resolution screens. Compared with similar products, it is small and lightweight.
For users who love to listen to high-resolution audio on the smartphone, LG presents the Hi-Fi Plus with B&O Play accessory. Before the appearance of the G5, such high-quality sound was only available through advanced audio devices.
Tone PlatinumT Bluetooth is the accessory designed with a touch of innovation for those who seek a premium sound experience. It is the first Bluetooth in the world featuring aptX HDcodec to deliver CD-like quality audio over Bluetooth like no other wireless device.
"We will continue to manufacture innovative and creative electronics to keep our customers happy and make their life easier. Satisfying customers' needs are a top priority to us. The new smartphone will position LG better in the Saudi market and make our customers more than just happy. Its specifications will simply sweep them off their feet," said Eddie Jun, President of LG Electronics-Saudi Arabia.
Salman Alsabban, Corporate Marketing Manager in LG Electronics-Saudi Arabia, said: "One of the most appealing features of the G5 is its cutting-edge technology and ability to pair with various accessories.
It will revolutionize our customers' lifestyle because it has been produced with this notion in mind. We are proud to play such influential role in the Saudi market."


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