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York launches its campaign in Saudi market
Published in The Saudi Gazette on 22 - 04 - 2016

AL SALEM Johnson Controls, a pioneer provider of integrated HVAC solutions and equipment, launched its YORK Promotional Campaign that will extend over April and May 2016, to ingrain its position in the market.
Globally present with a unique track record of 140 years in the world, and 60 years in Saudi Arabia, York stands out in the market with its distinctive reputation in the AC industry, serving the most prominent landmarks, towers and global skyscrapers, and the biggest residential, commercial and industrial projects in the Kingdom.
The campaign was launched under its theme "We Can Cool Your Homes with the Same Efficiency" showcasing York's expertise in cooling mega projects.
Dr. Mohanad Alshaikh, CEO of Al Salem Johnson Controls, stated: "The purpose of this campaign is to maintain York's position in the market as a brand with history, heritage, integrity, credibility, and to sustain our customers' trust in our energy efficient HVAC solutions. The campaign reinforces its exceptional role in the AC industry, offering solutions to the most iconic projects both locally and globally. This is in addition to the company's contribution in the Kingdom's flourishing development in the past 60 years."
Adding to the campaign's theme, customers will benefit from a "Scratch & Win" coupon offer upon purchasing a York Iceberg Split AC, with a seven-year warranty on its compressor. York is distinguished by the largest after sales services in the Middle East with over 1,200 technicians spread out in different regions across the Kingdom.
Al Salem Johnson Controls aims to ensure its customers' trust in the quality of its American technology products, highly noted by its durability and sustainability, as a product that was used in cooling mega projects, and in consequence ensuring efficient cooling in homes.
York Iceberg Split, available at the York's authorized dealers in the Kingdom, features impressive qualities, making it the best choice for the customer. This product boasts high quality standards, both durable and long-lasting, not to mention quiet operation and energy efficient.
Established in 1991, ASJC (Al Salem Johnson Controls) is an industrial leader and pioneer in providing its customers with integrated solutions that incorporate HVAC equipment, fire and security systems, building management systems and controls that increase energy efficiency in Saudi Arabia and Lebanon.
The synergy between Al Salem group of companies and Johnson Controls International, a global diversified technology and industrial leader-serving customers in more than 170 countries, brought a diverse range of quality products, services and solutions to optimize energy and operational efficiencies of buildings to the Middle East.
Al Salem Johnson Controls is proud to have contributed its global expertise to a number of high profile projects in the region, including King Abdulaziz International Airport, Jabal Al Qala, King Abdullah University of Science and Technology, King Abdullah Financial District, Princess Noura University, Aramco Central Data Center, Ministry of Higher Education, the new Haj Terminal in Saudi Arabia, and the expansion of the Holy Haram in Makkah and Madinah.


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