SHOPPING for the latest mobile gadgets in the Kingdom will never be the same again with axiom telecom's new concept store, which combines cutting-edge technology with first-of-its-kind personalization capability. Set to be a trailblazer for consumer electronic retailers in the GCC, the region's leading mobile reseller, axiom telecom, opened its doors to a refined shopping experience at Hayat Mall Tuesday, offering customers a series of exciting services tailored to meet the demands of Saudi's tech enthusiasts. "Experiential Shopping' is the new mantra for Millennials, who account for nearly half of the Middle East population," said general manager of axiom KSA Jamal Al Bugmi, adding that the store renovation was inspired by a deep desire to enhance the way customers explore mobile technology. "Today, Saudi shoppers are looking for a more fulfilling retail experience – one in which product selection, value for money, and customer care form the cornerstone of their consumer journey," he said. "By being first-to-market with the latest releases, and providing a wide variety of supportive products and services, we ultimately offer customers a one-stop-shop for all their mobile needs. We look forward to expanding this concept to all our stores across the Kingdom," Al Bugmi added. The reseller plans to expand the concept to its stores in Salma (Hail) and Hera (Jeddah) later this month.
