Energy efficiency will be key for global countries to meet skyrocketing energy demand, the World Future Energy Summit (WFES) announced today with the launch of the Energy Efficiency Expo at WFES 2017. Worldwide, energy efficiency investment is set to reach $385 billion per year, or $5.8 trillion in total to 2030, according to a recent report by the International Renewable Energy Authority (IRENA). With buildings a major energy consumer, investment in energy-efficient buildings alone is set to reach $125 billion by 2020. To meet the region's rapid energy growth, with the Middle East and North Africa's energy demand set to double by 2030, the Middle East requires $555 billion in total energy infrastructure investment by 2030, according to a recent report by NBAD, University of Cambridge, and PWC. Energy efficiency in buildings, transportation, and manufacturing will play a key role – by replacing fossil fuels with renewable energy, improving electricity access and reliability, and reducing pollution, which in turn support economic growth, while benefitting society and the environment. Anticipating the growing demand for energy efficiency solutions in the region, the WFES Energy Efficiency Expo 2017 is set to be a new annual, co-located exhibition, conference, and business matchmaking program in the energy efficiency sector at Abu Dhabi Sustainability Week, hosted by Masdar. The WFES Energy Efficiency Expo is set to further elevate Abu Dhabi Sustainability Week as a global platform addressing the interconnected challenges and opportunities of sustainable development and clean energy. "Sustainable development requires efficient management of energy demand as well as supply, and the Middle East and North Africa is no exception," said Dr Ahmad Belhoul, Chief Executive Officer of Masdar, Abu Dhabi's renewable energy company. "At the WFES Energy Efficiency Expo 2017, we will share our public-private partnerships in energy conservation, including the role of Masdar City, Abu Dhabi's ‘green-print' for sustainable urban design which consumes 40 percent less water and energy than city developments of a comparable size. "It will also be an opportunity to showcase innovations such as Future Build, an online platform to help architects, engineers and contractors source environmentally responsible building materials and products that have been independently assessed. The Energy Efficiency Expo will encourage further collaboration and entrepreneurship at the intersection of water and energy, promoting the business case for sustainability," added Belhoul. Eng. Abdulla Al Shamsi, Executive Director, Strategic Affairs Sector, Abu Dhabi Urban Planning Council (UPC), said: "Sustainability is one of the guiding principles of Abu Dhabi Vision 2030 and as such lies at the heart of the UPC's objectives for the development of the Emirate. We see energy efficiency in buildings as a vital factor in supporting Abu Dhabi to meet its current and future energy demands. Over the past five years, through the Estidama program of sustainability, has rated the Emirate's real estate developments based on a range of factors, including energy efficiency, using the mandatory Estidama Pearl Rating System. As strategic partners of this event, we look forward to sharing our knowledge and experience of best practice sustainability processes, tools and techniques with delegates at the WFES Energy Efficiency Expo in 2017. "Estidama is Abu Dhabi Government's official program for developing a sustainable Emirate for the benefit of its citizens. Since its launch in 2008, it has gained international recognition, and we believe the WFES Energy Efficiency Expo offers a great platform to engage with a diverse audience and further enhance awareness of Estidama on a global scale," added Al Shamsi. In the Middle East, the UAE and Kingdom of Saudi Arabia are leaders in energy efficiency, with the UAE recently revising fuel subsidies in line with global indices, and the Kingdom of Saudi Arabia aiming to improve energy efficiency for new vehicles by 20 percent and air conditioners by 35 percent to 2020, according to the IRENA report. "With buildings consuming 80 per cent of the UAE's electricity, energy-efficient buildings have one of the highest potentials to reduce carbon emissions and energy costs. The WFES Energy Efficiency Expo will be a landmark event to drive new business opportunities in energy efficiency projects which not only provide favorable returns on investment but also contribute positively to the environment. As an independent forum aimed at promoting energy efficiency, Emirates Green Building Council is proud to be an event partner," said Saeed Al Abbar, Chairman, Emirates Green Building Council. In the wider Middle East and North Africa region, countries that reduce their electricity load by five percent can save an average of $190 million per year, according to the Clean Energy Business Council. "Energy efficiency is the low hanging fruit, it is one of the least expensive but most effective ways to solve the Middle East and North Africa's skyrocketing energy demand. The WFES Energy Efficiency Expo 2017 will support smart government regulation that can help change behaviors of organizations and people to adopt energy efficient technology," said H.E. Dr Nasser Saidi, Chairman, Clean Energy Business Council. The WFES Energy Efficiency Expo 2017 aims to enable the public and private sectors and end users to network, source innovative solutions, and build partnerships. Exhibitors are expected to cover lighting, smart buildings, cooling, power generation, smart grids, and financial services. "With global energy demand continuing to rise, the WFES Energy Efficiency Expo is set to make WFES 2017 the largest and most in-depth to date. The Expo will build on the success of our Energy Efficiency TechTalk, and feature business development opportunities with leading efficiency players from the Middle East and around the world," said Frederic Theux, President, Reed Exhibitions.