L'Azurde, the largest gold and jewelry designer, manufacturer and distributer in the Middle East, celebrated the launch of its new jewelry showroom in Panorama Mall in Riyadh. The opening ceremony was attended by the CEO of L'azurde Selim Chidiac who was accompanied by Kareem Al-Onizi, Chairman of the Gold and Jewelry Committee on the Chamber of Commerce in Riyadh, Hussain Al-Athel, former General Secretary of the Chamber of Commerce in Riyadh, Abdullah Al-Othaim, Member of the Board of Directors of L'azurde; and Fahad Al-Ghanim, General Manager of Retail at L'azurde. Designed by a group of elite international architects and designers, the new 170 square meter showroom in Panorama Mall contains a special space for VIP customers for private viewing of L'azurde's foremost designs. The showroom displays elegant collections and designs for weddings and special occasions, including the "Dream" collection designed by the Saudi designer Al-Anoud Bader, the "Solitaire" collection, special "Art" collections featuring colored stones, in addition to the autumn and winter collections for 2015/2016. Commenting on the occasion, Selim Chidiac said: "Our company is investing in building showrooms that compete on the international stage, with the latest addition to our portfolio featuring a new concept where our loyal customers can view special collections alongside our familiar range. This design will serve as a template for all of our new L'azurde branches, with more showrooms planned to open in 2016." L'azurde factories blend authentic heritage, craftsmanship and modern techniques with the experience and understanding of local and international designers, delivering jewelry that is uniquely matched to the requirements of its customers.
