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Corum celebrates 50th anniversary of iconic Coin watches
Published in The Saudi Gazette on 07 - 12 - 2015

In celebration of the 50th anniversary of the birth of its iconic Coin range of watches, Swiss maison Corum, is unveiling two exclusive limited edition watches to honor the spirit of this great tradition.
"It is an old American tradition for sons to follow in their father's footstep. And we have a beautiful answer for this great tradition. An heirloom for your great great grandson." Not only was this the slogan of one of Corum's very first Coin watches, it also underlined the reverence and tribute Corum is until today paying to its broad history.
This year, to celebrate the 50th anniversary of the birth of this iconic range, Corum has chosen 22kt gold and 925 silver American Liberty Coins minted in 2014. They have created a limited edition of 100 in each of the two metals, which will be sold as either a set or separately.
Going back in time, the first model of Corum's Coin collection was created in 1964 with a historic American Coin, the famous $20 Double Eagle, stamped with the seal of liberty. The latter was launched in 1849 and remained in use until 1933, a perfect symbol of the construction and growth of the American nation. When it was withdrawn from circulation this coin discreetly became a collector's item.
In the early seventies, Corum was one of the first watch brands to find the perfect solution preserving these collector's items in a watch, by making the face of the coin a true dial and protecting it with sapphire crystal. Only perfectly preserved specimens were to be used to create extraordinary timepieces. These history-loaded timepieces instantly became an icon of Corum's collection and were quickly seen on famous wrists, starting with those of the American presidents themselves.
The coins selected for the limited edition release embody the American $50 Gold Eagle and $1 Silver Eagle minted in 2014. Both these coins were never circulated and grace with their appearance the old $20 Double Eagle, bearing the famous American bird, emblem of freedom and Lady Liberty, adorned with an olive branch, the symbol of peace. True to CORUM's tradition, the gold version with a diameter of slim 36mm and the silver version in an ever so bold 43mm case carry a diamond on their crowns.
Beating at the heart of these exceptional timepieces, representing historical roots and modern technical flawlessness, is an automatic CO 082 movement that is bound to delight devotees of subtle mechanics. It oscillates at the frequency of 28,800 vibrations per hour, drives hour and minute hands and has a 42-hour power reserve. The oscillating weight engraved with the Corum coat-of-arms is beating invisibly under the back cover of the watch, representing the rear side of the coin depicting the minting year 2014. Both models are water- resistant to 30 meters for the gold version, and to 10 meters for the silver one.
These two new creations continue the patrimony of CORUM's history and evoke exquisite nostalgia in collectors of rare pieces, enabling them to admire in one sweeping gaze both the steady flow of time and the beauty of a history loaded and deep rooted timepiece.


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