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UBS to set up operations in the Kingdom
Published in The Saudi Gazette on 09 - 07 - 2008

Swiss financial services company UBS unveiled on Tuesday a number of key measures aimed at significantly boosting the firm's already rapid growth in the Middle East. This package of initiatives further demonstrates UBS's long-term commitment to the region.
UBS also announced that it has been granted conditional authorization by the Capital Markets Authority (CMA) of Saudi Arabia to set up operations in the Kingdom.
John Fraser, chairman and CEO of UBS Global Asset Management and group executive board member, will also become chairman of UBS Saudi Arabia, and Mohammed Al-Dhoheyan, currently CEO of the Development and Management House for Investments (an existing CMA regulated firm), will assume the role of vice chairman.
“With over 40 years' experience in the region our decision to set up operations in the Kingdom of Saudi Arabia is further evidence of UBS's long-term commitment to the Middle East and marks yet another important milestone for the firm in this very exciting and significant market,” Fraser said.
“The CMA approval gives us the opportunity to extend our world leading position in wealth management in the region, but also brings us closer to our asset management and investment banking clients in the Kingdom of Saudi Arabia”, he added.
Following the final approval of the CMA and other relevant authorities, UBS Saudi Arabia plans to open by year-end. In line with its integrated business model, UBS Saudi Arabia will focus on UBS's global core securities businesses offering international and domestic clients comprehensive wealth management, asset management and investment banking services.
UBS proposed that Mohamed Sammakia will become CEO of UBS Saudi Arabia subject to receiving the usual regulatory approvals.
Currently a managing director in UBS's Fixed Income division and president of the Middle East Region based in London, Sammakia's longstanding career within the Middle East and North Africa spans more than 30 years. He has a proven track record and been instrumental in numerous high profile UBS deals in the region.
In his new role, Sammakia will be responsible for setting up UBS's new operations in the Kingdom as well as focusing on the continued expansion of UBS's successful platform throughout the region. As part of this, he will build on his extensive and long-serving relationships in the region to develop cross-business opportunities to maximize revenue growth and profitability in the Middle East.
As part of its regional expansion, moreover, UBS has made an application to the Qatar Financial Center Regulatory Authority for a license to open and operate a branch in the Qatar Financial Center. This will not only further the firm's strategy of increasing its footprint in the Middle East but will also provides UBS with access to the many opportunities within Qatar, which has both the highest GDP per capita in the world and one of the highest rates of economic growth.
UBS also disclosed plans to expand its regional IBD team - having recently appointed Christopher Niehaus as Joint Head of Investment Banking MENA - by more than double by end of 2008; and establish regional coverage of Middle East stocks out of the UAE by end 2008 - UBS recently initiated economic coverage of the UAE via the economics research team in London.
In February 2008, UBS Global Asset Management joined forces with Abu Dhabi Investment Company to form a 50/50 joint venture to develop, promote, and manage infrastructure funds focused on the MENA region. The joint venture's first fund “ADIC-UBS Infrastructure Fund I” will be a $500 million fund which is expected to launch during 2008.
UBS Wealth Management was voted Number 1 for “Best Private Banking” services in the Middle East while UBS Investment Bank was awarded “Best Equity House” in the Middle East in Euromoney's 2008 rankings. __


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