Cooking with iPads and other tablet computers is on the rise. But what if a slip of the saute pan leaves that $500 gadget Wi-Fried? Enter the growing market of wraps, stands and shields designed to make sure that floury hands and splattering pans don't turn into a recipe for techno disaster. One solution is disposable, clear covers, such as Clever Wraps. You slide your device inside and, voila, grease, water and other undesirables stay out. Clever Wraps cofounder Karen McElaney says the idea began with a desire to protect gear from kids, not cooks. She and her business partner had active teens who were apt to drop their phones and other handheld devices in snow, surf, etc. They tried putting the gadgets in clear plastic bags, but that didn't work well since the bags tended to slip and the gadgets would end up getting pulled out. “It just came to us one day, ‘What if the bag for the device fit perfectly?'” says McElaney. The result was a product called Ringer Wraps, which has since morphed into Clever Wraps and includes a line of clear, plastic wraps that don't interfere with touchscreens or Bluetooth technology, while making sure that gadget-loving cooks won't have to cry over spilled milk. The wraps were designed for single-use, though depending on what happens in the kitchen they can be wiped down and reused. Among those closely following the rise of tablets in the kitchen are the staff of Epicurious.com, the online recipe site. “We've been fascinated by the adoption of the devices and the app downloads and the speed with which they have been downloaded,” says Beth Ann Eason, senior vice president and general manager at Conde Nast, which oversees Epicurious.com.
