which oftentimes are due to external conditions – if goes unchecked can be debilitating, yet can be relieved with a smile. Studies have shown that smiling releases serotonin – the happiness hormone, and endorphins – the natural painkiller. Together they make one feels good. Smiling is a natural drug. It is a great way to make oneself stands out while helping the body to function better. Believing in smiling as a simple gesture of living a healthy life and looking younger, Pringles – a brand of potato and wheat-based snacks – spearheaded an 8-day “Spread the Smile” campaign inspiring the public to value the benefits of smiling. Turki Kari, Pringles Brand Manager in Saudi Arabia, said “we urge them (people) to pass it on along.” The campaign that culminates tomorrow (Monday) focuses on putting the smile on peoples' faces and helps them display their full personalities with the “Smile Factor” and be a part of a positive social influence. Eight radio stations – MBC FM, Panorama FM, Alif Alif FM, Rotana FM, Mix FM, Saudi FM, Quran FM, UFM – participate in the Pringles campaign in which the stations call on listeners to look around and spread the smile. Sources said Pringles' initiative is well received even by the business community as it boosts productivity and enhances team spirit.
